Fort Lauderdale, Florida, January 5, 2022 (GLOBE NEWSWIRE) – Splash Beverage Group, Inc. (NYSE American: SBEV) (“Splash” or the “Company”), a portfolio company of leading beverage brands, today announced that its design agency has won the Graphic Design USA (GDUSA) Award for Design of packaging for the company’s recently renamed TapouT performance. hydration recovery drink. Selected from over 11,000 submissions, TapouT’s improved ergonomic bottle and packaging design more effectively communicates TapouT’s lifestyle stance and the performance drink’s unique functional advantages over other electrolyte drinks and for athletes.
TapouT offers more than just hydration, rich in vitamins and electrolytes, it is designed for real performance and recovery. Containing antioxidants and vitamins, it contains no artificial ingredients, sweeteners or colors. The new English and Spanish label in the Dal language testifies to the growth of the TapouT segment and the evolution of American demography.
the premium The Andon Guenther Design agency consulted on the choice of the right ergonomic bottle, designed a label, brand and packaging design system and a brand launch kit. The creative design company has won 34 design awards since 2013 and is recognized as one of the “10% of the best design agencies in the country” by GDUSA. Its founder, C. Andon Guenther, appeared in the prestigious “GDUSA”2021 People to watch“showcase.
Andon Guenther commented, “We are delighted to be recognized for the strategic packaging design we have produced for TapouT and Splash. My team and I immediately saw the opportunity for brand growth and the potential for this performance drink to become a category leader. and communicated TapouT’s ability to deliver hydration, a delicious experience and enhanced performance without the unhealthy additives found in other brands. In reviewing other products on the market, we wanted the packaging to clearly communicate TapouT’s exceptional health benefits and the promise of “clean intensity.” Packaging design is essential in communicating a brand’s message and position; it guides the consumer’s purchasing decisions and creates a long-term emotional bond with the buyer. This is where rubber meets the road in terms of product sales and brand loyalty. We are happy to have been selected and approved by Splash Beverage Group to help improve their TapouT brand. Now, the packaging and presentation of TapouT matches its formula and game-changing ingredients. “
“As we deploy TapouT through new expansive distribution networks, it is excellent validation from GDUSA to be recognized for the new look and feel of our brand. With this new design, we believe that we have added more appetite appeal and that consumers can better understand the functional benefits of TapouT. Andon Guenther was selected through a rigorous search for design partners and stood out for the company’s work in the performance nutrition segment. Andon is an extremely talented designer and dives deep into category information to influence his work, ”said Bill Meissner, President and Chief Marketing Officer of Splash.
Remove is an international lifestyle brand that has been at the forefront of mixed martial arts since its inception in 1997. TapouT drinks include a full line of high performance sports drinks. TapouT offers an advanced performance formula that provides hydration and cellular recovery benefits and restores what the body loses during physical exertion with 6 key vitamins, 3 antioxidants and 5 electrolytes.
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About Andon Guenther Design
Andon Guenther Design LLC is an award-winning brand design and development agency in Denver, Colorado. AGD specializes in packaging design, brand development, brand touchpoint design, and brand strategy and management.
About Splash Beverage Group, Inc.
Splash Beverage Group, an innovator in the beverage industry, has a growing portfolio of alcoholic and non-alcoholic beverage brands, including Copa di Vino wine by the glass, SALT flavored tequilas, Pulpoloco sangria, and the hydrating drink and TapouT recovery. Splash’s strategy is to rapidly develop the early stage brands already present in its portfolio as well as to acquire and then accelerate brands with high visibility or innovative in their categories. Led by a management team that has built and managed some of the beverage industry’s biggest brands and led product launch sales to billions, Splash is rapidly expanding its brand portfolio and global distribution.
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This press release includes “forward-looking statements” within the meaning of US federal securities laws. Words such as “expect”, “estimate”, “project”, “budget”, “anticipate”, “anticipate”, “intend to”, “plan”, “may”, “can”, “Could”, “should,” “believe”, “predict”, “potential”, “continuing” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from expected results and, therefore, you should not rely on these forward-looking statements as predictions of future events. These forward-looking statements and factors that could cause such differences include, without limitation, the risks disclosed in the Company’s annual report on Form 10-K filed with the SEC on March 8, 2021 and in other documents filed by the Company with the SEC. Readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date they are posted. Except as required by law, the Company disclaims any obligation to update or publicly announce any revision of any of the forward-looking statements contained in this press release.
Splash Drinks Group
$ SBEV – Splash Beverage Group Design Agency Wins 58th Annual GDUSA 2021 Design Award for Packaging for TapoutT’s Packaging Design