Design-Unleashed

There are certain basic effective SEO techniques used to optimize your website which gives you a better chance for high search engine rankings. Following these basic steps to on-site SEO is a good start towards getting your website listed on the front page of leading search engines organically. There are also additional tactics that will need to be implemented more on the online marketing side but for this particular article we will be covering just the website optimization techniques.

SEO Basic Techniques

Keyword Phrases – Use keyword phrases rather than just one word keywords to allow online searchers to find your website more easily.

Where to Implement Keyword Phrases – Make sure your keyword phrases are in the titles, in the content and in the meta tags.

How To Emphasize Keyword Phrases – Only use one to two keyword phrases per page of your website. Bold, Italicize and make links of them. Use them just a couple of times throughout the content of the page.

Clean URL’s – Having clean URL’s that include the keyword phrase (if possible) is highly advised. Although not a requirement a clean (or static) URL can assist the Search Engines in determining the relevancy of a particular page with the online searchers request.

Relevant Content – It is very important that your content is relevant to the keyword phrases you are using. I know most people don’t want to read through pages and pages of content but not enough content can effect your rankings. Also keep your content new and fresh. The more often you update the more often search engines will visit your website.

What Are White Hat Techniques?

White Hat Techniques are the methods used for optimizing your website for better page rank. Make sure all of the text on your website is legible to the human eye and relevant to the keyword phrases used to optimize it. Use your keywords throughout the content of the page but don’t over do it, just two to three appearances should suffice. Make sure your content is unique, never copy content verbatim from another live website, even if you own the website that you are copying from.

The Use Of Single Keywords VS. Keyword Phrases

Its important to use keyword phrases (also known as long tail keywords) rather than single keywords. Most online searchers, search by word phrases not by single words. So if your company provides online marketing services, then optimizing your site for the keyword “marketing” is to broad. Its better that you use the keyword phrase “online marketing services”or “internet marketing company”. If your keyword phrase matches the search query, you will also show higher in the results for that search.

Proper And Effective Link Building

One very vital factor used in order to obtain a high page rank is the proper use of link building as they are used to determine the worth of your website to search engines. Some factors that are considered during this process are the number of inbound links, the number of outbound links, the page rank of sites linking to you and how many other sites they link to as well. Try to refrain from link exchanges, link farms and NoFollow sites.

Common Mistakes That Will Get Your Website Banned

If you fill your content with your keywords phrases to the point of over doing it then you are guilty of keyword spamming. If you copy content from an existing website even if the existing website belongs to you, you are running the risk of getting banned. If you decide to keyword spam your content but make it invisible for your online viewers to read (example: white text on a white background) you are running the risk of getting banned. If your website uploads to slowly or does not upload at all you run the risk of getting banned. If you obtain many, many in bound links to fast in a very short period of time, your website can get banned from the most popular search engines used today!

If you think Facebook is just another social networking site, you are mistaken. It is an important marketing tool as well. You can easily and very effectively advertise your business here. Reaching out to millions of potential customers is not difficult anymore. Facebook for small businesses has numerous advantages. It is a low cost and highly effective way to promote your business. There are many advantages of Facebook for small companies. Advertising here is free with the creation of a fan page or very economical should you decide to advertise on Facebook via CPC (cost per click) or CPM (cost per impression). It is a low priced way to promote brands or company awareness. Facebook can save you money, as it helps promote your business very fast. Precious time can be easily saved, as it allows millions of users to view your fan page or website with just one click of the mouse. You can join groups related to your product or service, which ensures effective targeting. There are many good applications available that can help with your advertising needs.

There Are Various Applications In Facebook For Small Businesses. Some Of Them Are:

NetworkedBlogs – Bring your blog to Facebook, and Facebook to your blog. Supports multiple blogs, RSS and ATOM feeds, and fan/business pages. The best to import your feed. Get your blog networked with the largest blogger community on Facebook.

Contests – Contests for Fan Pages enables companies & agencies to easily create & launch branded contests on Facebook Fan Pages within minutes. Available formats: Photo contests, video contests, design contests, logo contests, essay-based contests.

Promotions – Promotions for Fan Pages is a Facebook verified application for companies & agencies to run branded interactive promotions on Facebook Fan Pages. Promotion formats include: sweepstakes, contests, coupon giveaways, instant wins, gifting, quizzes, etc.

SlideShare – SlideShare is the world’s largest community for sharing presentations. Upload your presentations, documents, PDFs, add mp3 audio to make webinars or embed Youtube videos into them. You can also import your SlideShare.net presentations into Facebook.

ShopTab – ShopTab is a Facebook App for online shops who want an easy and inexpensive way to get products to show on a shop tab on a Facebook page. We created ShopTab to make that process very easy so shop will show on your Facebook page with share tool.

Surveys – Easily build next gen surveys and polls to analyze the demographics of your customers.

Facebook for small businesses is a must have these days. You can reap big gains simply by using it.

Social Media Marketing is part of a company’s integrated marketing communications plan to remain connected to their target market. It’s done through websites that allow users to share content, media and opinions and facilitates news aggregation and online reference sources. Every business needs to take a strategic approach to incorporate social media into their PR and marketing plans. The companies must realize that social media is an emerging platform to expand their marketing strategies and not to replace their existing initiatives and plans. This has three components: concept, media and social interface. It can be used for

• customer service by responding directly to the customer’s complaints and improve customer service
• news releases that can be done by broadcasting updates, announcements and news
• promotion of products or services by educating and informing customers
• disclosing details about the company like giving the customers a peek at the working of the company
• advertising their products or services to create brand awareness and monitor brand reputation

Social media helps in socializing, building relationships and increasing transparency. However, it also has some drawbacks like sometimes the content gets overlooked, information is overloaded, work/life balance is hard to achieve and it takes time to show results.

Small companies with a small budget can find this mode of publicity very useful. They can promote the usage of multimedia by publishing videos and pictures. Integrate their offline and online marketing strategy. Publish different communication messages for different media to increase acceptability. Being visible on the local search engines can also help in promoting their business. Offering contests and discount to consumers can immensely help in brand promotion in the initial stage.

Social media is an enormous advertising platform. This gives the company an opportunity to reach their target audience based upon specific interests shared on the social media platform. The key to success in social media is to stay away from the corporate attitude. The idea is to be authentic and develop trust to build a strong relationship with the customer.

Businesses today are starting to realize the very important role Social Media plays in Online Marketing. Its not enough to just have a nice website that is search engine friendly. Don’t misunderstand a well search engine optimized site is still very important, for organic searches. But, its only half of the equation and as search engines are changing how searches are pulled and what sites are ranked first the role of Social Media will grow. Did you know that only 25% of businesses are heavily involved in Social Media, but 81% of companies expect social media budgets to increase over the next year (based on new research from E-Consultancy, in association with the Online Marketing Summit).

Mention Social Media and your first thoughts are Facebook and Twitter. Of course those are the big ones but dig deep because there is so much more out there. Social Media is about connecting with others and not just friends. Developing relationships and marketing on a more personal level. Social Media is based on networking, referrals, and your personal expertise in your industry. Its about creating buzz about yourself and or your company. Social Media is not just for the big boys, sure they may have a whole department that is dedicated to online marketing and Social Media in particular but for the most part it is free or pretty cheap. Now, I know that PPC and purchasing online advertising space can get very expensive, and if you have the budget to do that then great! But, that’s only one small part of online marketing. Social Media although it may not cost much to implement (unless you have staff to handle it) will cost you time. If you have every gotten heavily involved in face to face networking then you know what I mean with Chamber Events, BNI, and other networking groups. The same is true here. To create buzz you have to put yourself out there, join online forums, write and submit articles in your field of expertise, there are plenty of article sites to submit to, get listed in high ranking online directories, submit video ads to YouTube, create accounts for Google Maps, YellowPages.com, make sure you have a Facebook Fan Page and tweet on Twitter on a regular basis. These are just a few, you also have Social Bookmarking Sites, Press Release Sites, RSS Feeds and more.

Here is a list of high ranking Social Media Article, Bookmarking and Press Release Sites:
Article Sites – suite101.com, ezinearticles.com, articlesbase.com, goarticles.com,helium.com, buzzle.com.
Bookmarking Sites – digg.com, delicious.com, technorati.com, stumbleupon.com, slashdot.org, reddit.com, fark.com.
Press Release Sites – prnewswire.com, prweb.com, businesswire.com.