Website design is the main factor that makes a website stand out from its competition. About 73% of businesses invest in website design to beat their competition. Statistics prove how important the design and quality of a website is to business owners and customers.
Site visitors prefer aesthetically pleasing websites. They favor sites of better quality and better functioning. They are more likely to leave unattractive and flawed websites within seconds. The look and feel of a website is important and says a lot about your brand as a whole. Therefore, having a presentable and engaging online presence is essential for business owners to attract as many customers as possible.
In this article, we will discuss seven website improvement ideas to enrich the site, so consider hire a web designer right now and start working on your webpage with them.
Top 7 ideas to improve and enrich your website
The very first step for you is to create an improvement action plan with your web designer. Make sure the following ideas we mention are part of your website improvement plan and start working on these ideas one by one.
1. Adopt the style of your brand
Each brand has its own style. The consistent style of a brand is what makes it memorable to customers. You can’t change the whole style of your brand in the name of design improvement. Doing this will kill your brand identity and recognition. Therefore, you need to create a style guide that contains the following:
- Color scheme
- Typography and fonts used
- Logo design
- how the images are displayed on the site
- button layout
The key to improving your website design is to stick to the basics of your site and change the designs and colors only slightly. For example, if you change a turquoise color to a darker turquoise or teal color. This allows you to stay true to your brand’s style while giving off a refined new vibe.
2. Optimize the speed of web pages
Optimizing the speed of your web page is a crucial aspect to enrich the quality of your site. Users take a few seconds to switch websites if your website is too slow to load or unresponsive. Your site needs to be fast to load to provide a fantastic user experience.
In addition, regular optimization of your site allows your website to rank on Google search engines. Google indexes and crawls websites for keywords and relevant content in order to rank the website on search engines. If your website loads quickly, performs well, and ranks well in search engines, it will show up at the top of search results. Google makes user experience a priority, so you need to do that too.
3. Simplify your navigation bar
Navigation bars on websites are like maps. It makes it easier for users to navigate your website and find the content they are looking for using simple keywords displayed on your navigation bar.
Therefore, your navigation bar should be simple and straightforward. Avoid using complicated terms or overloading the navigation bar. Keep categories to a minimum and specific to your brand’s essentials. A cluttered and complex navigation bar can overwhelm your users and they will end up switching sites instantly.
You can also list other key pages from the main categories. It makes the user experience easier and simpler.
4. Use white space
White space is essential for every website. The cramming of every information and image into every free space of the web page can have a negative impact on the website. A web page filled with information will look crowded and overwhelm site visitors. Users are only looking for vital information, but if you give them too much information to fill the space, the user may switch locations.
The white space gives a feeling of freedom and freshness to the readers. White space is an essential element that positively affects the overall layout of your website.
5. Make your website mobile friendly
Mobile devices absorb up to half of the world’s web traffic. Almost 54.8% of global website traffic is generated through mobile devices. It just goes to show how essential it is for your website to be mobile-friendly. If you are unable to optimize your website to work on mobile phones, your site will not be suitable for Google’s crawling algorithm across mobile versions of websites. And that will ultimately affect the overall layout and SEO ranking of your website.
6. Appropriate use of titles and subtitles
The formatting of your content is also very important for your website. Using proper headings and captions with proper fonts helps improve the overall web design of your website. This makes it easier for users to embed your content if it is well organized.
A well-formatted webpage makes your website more aesthetically pleasing, engaging and organized and entices users to stick around for more content.
7. Correct use of graphics
Using graphic images and GIFs in your content keeps your users engaged with your content. A long screen of text without any pleasing visual elements makes the web page boring and boring. Users quickly leave these uninteresting websites.
However, there is also a thing called âtoo many graphicsâ. It is imperative to know the fine line between too little multimedia and too much multimedia. Including too many graphics can overwhelm users. Therefore, if your page is around 500-1000 words long, you should use around 2-3 images or other multimedia. And if the web page is more than 2000 words, use 3-5 graphics.
The design of your web page has a huge impact on driving traffic to your website. So you need to start working on your web design right away. You can hire a freelance web designer to accomplish this task immediately. Hiring a freelance web designer will get your job done almost immediately and at the price you want. So, hire a web designer and start improving your web design.